The best marketing videos should be under three minutes for profile videos and under 60 seconds for ads. Because consumers prefer short videos, they are more likely to watch yours if they know you provide quick, succinct details. To get started, we recommend including the following videos in your marketing plan:
Competitor differentiators – What makes your company stand out from your competitors?
Guarantees – Strong guarantees can help turn a viewer into a customer.
Testimonials – In the past two years on YouTube, videos with “review” in the title had more than 50,000 years’ worth of watch time on mobile devices alone. Share your best testimonials to convince customers that you’re the company for them.